1 Question Creates Friction In Your Relationships
Everyone has a Primal Question they don’t know they’re asking. It shapes how you react to people at home and at work.
Got 5 Minutes? Discover yours today!
10,000+ Organizations Impacted
What people are saying →
Do You Ever Feel Stuck Doing Things You Wish You Could Stop?
Until you know your Primal Question, you're left wondering why you keep repeating patterns that hurt your relationships and hold you back.
200,000+ Assessments Taken
✦
7 Years of Research
✦
22 Group Labs
✦
330 Certified Coaches
✦
6000 Hours of One-on-One Interviews
✦
200,000+ Assessments Taken ✦ 7 Years of Research ✦ 22 Group Labs ✦ 330 Certified Coaches ✦ 6000 Hours of One-on-One Interviews ✦
When You Discover Your Primal Question, Everything Starts Making Sense
This 1 Question Explains Your Story, Struggles, and Strengths
Underneath your patterns is a question you’ve been asking since you were a kid. Find out what it is and what to do about it.
✓ Discover Your Question
✓ Change Your Patterns
✓ Deepen Your Relationships
Take Action. Let’s Go!
For Individuals & Couples
Get Your Custom Results
A Personalized Report to Help You Change Your Patterns and Get Great at Relationships
For Leaders & HR
Bring It To
Your Team
Reduce Friction and
Bring Out the Best in
Every Person You Lead
For Coaches & Counselors
Get Certified
as a Coach
Master 1 Simple
Framework to Accelerate
Results for Every Client
Wow! It Really Works!
90%
of people report clearer, more effective communication after identifying their PQ.
97%
say Primal Question has improved their relationships.
95%
of our Certified Coaches use the framework weekly or more.
Scientifically Validated
The Primal Question Assessment has undergone independent psychometric validation.
The validation study examined the assessment for reliability, consistency, and psychometric integrity. The result: a research-backed assessment designed to provide meaningful, dependable insight into the patterns that shape how people think, relate and lead.
400+ Study Participants
Independent Expert Validation
Psychometrically Tested
The Seven Primal Questions
The Bestselling Book That Ignited a Movement
“The Seven Primal Questions will explain some of your behaviors that would otherwise be inexplicable.”
Bob Goff,
NYT Bestselling Author
“The Seven Primal Questions
are brilliant.”
Annie Downs,
NYT Bestselling Author
“What an incredible
leadership tool.”
Donald Miller,
NYT Bestseller & CEO of StoryBrand
Got 5 Minutes? Discover yours today!
Discover the Question Running Your Life
Take the free assessment and join 200k others who discovered their Primal Question, stopped the Scramble, and stepped into the fullness of their gift.
