How to Become An In-Demand Coach
Today, we’re going to talk about one of the biggest mistakes I see new (and even established) coaches making.
Mistake: Helping Anyone With Anything
As coaches, we’re here to help people, right?
It’s only natural to want to help everyone who crosses your path, especially when a tool like the Primal Question allows you to help anyone transform their life. But just because you can help anyone doesn’t mean you should.
Here’s why…
The market is “noisy”.
Coaching is unregulated, so thousands of people raise their hand and deem themselves a coach every single day.
How do you stand out from the crowd?
Become Known for Helping One Specific Person Solve One Specific Problem
Consider this.
Let’s say your best friend decides to become a coach. They need your help finding their first few clients. They say, “Hey, I’m starting out as a coach. I help people live their best life. Do you know anyone who could use my help?”
Think for a second…
Who would you refer to them? Probably no one. If they help "everyone", it’s nearly impossible to think of any specific person to connect them with.
What if instead, they said, “Hey, I’m starting out as a coach. I help dads with teenagers navigate their Primal Question so they can unlock a deeper connection with their spouse and kids.”
Can you think of a dad who wants a deeper connection with their spouse and kids?
Yeah, you can probably think of 3-5 dads to refer to your friend.
This is the Power of Specificity
Getting clear on who you serve and what problem you help them solve makes it easy for potential clients to decide if you can help them. It also makes it easier for people to refer new clients to you.
After all, if you’re that dad, who are you going to hire?
The generalist who helps everyone or the specialist who helps dads with your specific problem?
It’s a no-brainer.
Let’s make it a no-brainer for your clients too.
Let’s Create Your Ideal Client Avatar
We dive deeper into this process in the Primal Question Coach Certification, but for now, I want to give you a few of the key pieces in their simplest form so you can take action and get results.
One note before you jump in.
Don’t just write 1 or 2 answers for each question.
Split this up into three phases.
For the first phase, get creative and brainstorm as many ideas as possible for each question. For the second phase, narrow them down a bit and identify common threads in your answers. Finally, refine your answers into a clear, concise offer statement.
1. Who would you love to help?
Is there a group of people you’d enjoy serving so much that you’d almost be willing to do it for free? Do you already have “insider access” to a group or demographic you would want to help?
2. What’s the biggest problem they have that you would be excited to help them solve?
Think of the “big 3” niches: health, wealth, and relationships. Pick one and dig a little deeper. What area of relationships do they need help with the most? Is it their relationship with their spouse, their kids, themselves, or maybe with God?
3. Why does it matter?
What’s the outcome they’ll get from working with you? What will they have? What will they not have anymore?
After you spend time brainstorming each of these questions, refine your answers into a clear offer statement.
It will look like this.
[Ideal Client] who need [Problem You Solve] work with me to [Outcome].
For example…
Dads with teenagers who need help with their Primal Question work with me to create a deeper connection with their spouse and kids.
That’s it!
You now have a starting point for your Ideal Client Avatar.
This will make it easy for your “Dream Clients” to find you, so you can build a thriving coaching business you love.
Thanks for reading,
Mike Foster
Want to learn more about how to market yourself as a coach?
I’d love to be your mentor. Inside the Primal Question Coach Certification, I will teach you everything I know to help you become a sought-after coach. Over 100 coaches have joined, and we’d love to have you! Learn more here.
