As coaches, our role is to help our clients gain clarity and understanding about their inner world. The Primal Question framework is a powerful tool for doing just that, but sometimes, it can feel like our clients are jumping from one question to another, making it challenging to identify their core driver.

Self-awareness is the foundation of personal growth and transformation.

It's the ability to see ourselves clearly, understand how others perceive us, and recognize how we fit into the world around us. When our clients develop self-awareness, they're better equipped to make positive changes, overcome obstacles, and achieve their goals.

In this blog, I'm going to share 5 powerful mindset shifts that have helped me and countless other coaches approach sales conversations with confidence, ease, and integrity. These shifts will transform the way you think about selling and empower you to grow your business.

A workshop is not a speaking engagement at a conference, church, or other large audience. This is important to note because many people make the mistake of treating workshops like speaking engagements. They prepare a ton of content, but as I’ll share in a moment, you want to make sure you leave plenty of space for interaction.

It’s only natural to want to help everyone who crosses your path, especially when a tool like the Primal Question allows you to help anyone transform their life. But just because you can help anyone doesn’t mean you should.

Here’s why…

Teaching the framework is quick, but applying it takes time. The Primal Question impacts every area of our lives. You can spend years helping a client unfold its implications.

Having a clear structure for each session is like having a roadmap that guides your client from their current state to their desired state, so they get results, keep working with you, and refer their friends.

When you meet someone who might need your help, start by engaging in a genuine conversation. Let’s say they bring up a problem in their marriage. Don’t say, “I’m a marriage coach. Here’s my process for helping couples.” Instead, ask open-ended questions to understand their problem better.

Most people shy away from sales because they don’t want to convince someone to do something they don’t want to do. That’s not what we’re here to do at all. We’re here to help.