Teaching the framework is quick, but applying it takes time. The Primal Question impacts every area of our lives. You can spend years helping a client unfold its implications.

Having a clear structure for each session is like having a roadmap that guides your client from their current state to their desired state, so they get results, keep working with you, and refer their friends.

When you meet someone who might need your help, start by engaging in a genuine conversation. Let’s say they bring up a problem in their marriage. Don’t say, “I’m a marriage coach. Here’s my process for helping couples.” Instead, ask open-ended questions to understand their problem better.

Most people shy away from sales because they don’t want to convince someone to do something they don’t want to do. That’s not what we’re here to do at all. We’re here to help.